Every number represents real businesses and real people making a difference in their communities.
Every great community starts with people who care. Here's the story behind our passion for making sustainable choices accessible, joyful, and meaningful for everyone.
To make sustainable shopping feel like discovering hidden gems in your neighborhood. Our proprietary EcoScore algorithm uniquely combines advanced machine learning technology with authentic community-driven recommendations, ensuring you find businesses that are genuinely making a difference.
We believe finding eco-friendly businesses shouldn't require a PhD in sustainability—it should be as simple and delightful as getting recommendations from your most environmentally-conscious friend, backed by data you can trust.
A world where every purchase is a celebration. We dream of communities where supporting sustainable businesses feels natural, rewarding, and fun—powered by our EcoScore technology that makes authentic impact visible and community recommendations accessible.
Imagine a marketplace where doing good feels good, where our EcoScore algorithm highlights genuine sustainability efforts, and where every transaction helps build stronger, greener communities. That's the future we're creating together.
Our proprietary EcoScore combines advanced machine learning with authentic community insights to deliver sustainability ratings that are both scientifically rigorous and genuinely useful for real people making real choices.
Our proprietary algorithm analyzes hundreds of data points from official sources, environmental certifications, and community feedback to create comprehensive sustainability scores that actually mean something.
Real people sharing authentic experiences, combined with our machine learning analysis to verify claims and highlight businesses that walk the talk, not just talk the talk.
Jump straight in! Our EcoScore ratings are freely accessible to everyone. We believe sustainability information should be available to all, not locked behind paywalls or registration forms.
Every rating comes with clear explanations of how our algorithm works, what data sources we use, and how community feedback influences scores. No black boxes, just honest transparency.
Behind the scenes, our EcoScore algorithm processes complex sustainability data, environmental certifications, and community insights. For you, it's just a simple, reliable score.
Our EcoScore is specifically calibrated for UK businesses, regulations, and community values. We understand what sustainable business practices mean in the British context.
We use a weighted scoring system that reflects the true impact of businesses across three key pillars.
Carbon footprint, renewable energy, waste reduction, and sustainable materials usage.
Fair employment, community engagement, diversity & inclusion, and local economic impact.
Business transparency, ethical practices, supply chain ethics, and stakeholder engagement.
These principles guide everything we do, from data collection to platform design.
We believe in open, honest sustainability data. Every score comes with clear methodology and source attribution.
Sustainability information should be available to everyone, not just those who can afford premium reports.
Our advanced machine learning analysis ensures that EcoScore ratings reflect genuine sustainability efforts, not just marketing.
We prioritize businesses that make real differences in their local communities and the environment.
Our diverse team combines expertise in data science, sustainability, and technology to create meaningful change.
Developing proprietary machine learning models that analyse sustainability data with precision and cultural context.
Ensuring our scoring methodology reflects genuine environmental, social, and governance impact.
Building a platform that makes complex sustainability data simple and accessible.
Connecting with businesses and consumers to understand real sustainability needs.
Join Our Mission
We're always looking for passionate people who want to make sustainability accessible.